Blogs and Public Relations Today

22 March 2006

PR Industry Sets Its Sights on the Blogosphere Sept. 24, 2005

The New PR / Wiki

Will blogs replace press releases? April 18, 2005

Blogging as an Effective Fundraising Strategy, April 8, 2005

Strategy: When to Use Blogs? March 21, 2006

Pitching Blogs: Latest Type Of Online Media Vehicle May Provide Valuable PR Opportunities, PRSA Public Relations Tactics, January 2006

Should Your Nonprofit Launch a Blog?

The Corporate Weblog Manifesto
Robert Scoble, Feb. 26, 2003

  1. Tell the truth.
  2. Post fast on good news or bad.
  3. Use a human voice.
  4. Make sure you support the latest software/web/human standards.
  5. Have a thick skin.

(There are 20 in the manifesto list, and each one is explained.)

Women, Geeks, and the Blogosphere April 13, 2005

PR Bloggers: Shall we serve cheese with the whine? Sept. 24, 2005

Blogging Goes Mainstream: Is Your Company Ready?
Conference agenda, May 2005, Business Development Institute

Public relations blogs

Case studies

Kryptonite bike lock story: The Pen Is Mightier Than the Lock
By Lydia Polgreen, The New York Times, Sept. 17, 2004

Dell Computer story: Jeff Jarvis vs. Dell: Blogger's Complaint Becomes Viral Nightmare, by Shankar Gupta, Online Media Daily, Aug. 19, 2005