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My job requires me to talk to as many online journalists as I can about what they do in their jobs. A recent pair of surveys, written up by a Medill graduate student in (PDF) that has been widely linked already, provides information about the skills used in online journalism jobs, and it’s worth reading.
It’s also worthwhile to consider the methodology used in the surveys. While members of the Online News Association were invited to respond to one survey (239 responses were received), the other survey was open to anyone (199 responses were received). Thus the results might give us a different list of required skills than we would get if we sat down with the people doing these jobs and asked THEM what it is they do.
I’m not saying every journalism student today has to become . I’m not saying all students must become . Some people mistakenly see this as an all-or-nothing proposition. It’s not. And out of any 50 online journalism jobs, you would be hard-pressed to find two that were identical.
Another side of this story of job skills needed in journalism today was summed up in a comment posted at :
When folks send me their resumes, I often feel bad for those who think they have two years experience working at a major news Web site. But really they have two years experience pasting photos into a gallery and writing cutlines.
The dirty truth is that many news organizations have taken perfectly competent young journalists and stuck them in a purgatory of cutting and pasting, like clerical workers.
No doubt we have lost many talented young Web jockeys because of this. (Will Sullivan offered up on the topic earlier this week.)
So before you start telling kids they don’t need to know HTML and CSS to get a job, for heaven’s sake, please TALK to some journalists who actually do this kind of work.
Consider this finding from the report:
Online news producers described a willingness to learn new things, multitasking and teamwork as very important to the job. More generally, these attitudes were summed up as the ability to “think online” — and the ability to convince others to do the same. They are the qualities that nearly all the hiring managers are looking for and that nearly all the producers use every day … (p. 2)
I have no problem with that — it’s totally true. But what about the parts of the survey that get to the specific skill sets the hiring managers are seeking?
The surveys divided 35 skills into four categories: Attitudes and Intangibles, Editing and Copy-editing Skills, Content Creation, and Online Production Tools. So while a lot of folks have fixed their eyeballs on those copy-editing skills (for which, as a former copy-editor, I have nothing but respect), I would like to draw your attention to the disagreement between the two columns below (taken from p. 5):
Here’s what I suggest: Look at the table and think about whether you believe it tells an educator to spend 72.7 (or 35.2) percent of an online journalism course on teaching students how to use a content management system (CMS). Of course not.
And if almost one-fourth of the producers use CSS frequently or every day, does that mean a journalism student should not bother to learn CSS? Come on.
Please keep in mind that if a news organization has an online editorial staff of four or fewer, they’re looking for a different kind of person to fill an open slot than the organization that has a staff of 20.
Get on the phone and ask a hiring editor what they scan the resume for when someone applies for an online journalism job. I know what they’re going to say, because they call me up and ask if I can send them any students!
They say: Flash. CSS. Video. Audio gathering and editing. And by the way, do you have anyone who can do what that Adrian Holovaty does?
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