Package features local Olympic athletes
I missed seeing this first-rate package from the Minneapolis Star Tribune until now.
In Minnesota, a state that loves cold-weather sports, the winter Olympic Games are high profile. This Flash journalism package not only features short video interviews with all the local heroes; it also has a gorgeous interface and works beautifully.
This is not something I would expect a first-year Flash student to produce. Dave Braunger, an online graphic designer at the Star Tribune, has been working with Flash since 1997 — he’s one of the top people doing Flash journalism today (and that’s a small club). Dave started working on the Star Tribune online team that same year.
The video was shot and edited by J. Pinkley and Regina McCombs, who have been doing fantastic online video work for a couple of years already. I’d say theirs is among the best three journalism Web sites doing video today (the other two are washingtonpost.com and MSNBC.com — although I see less and less original video at the MSNBC Web site nowadays).
What I really love most about this package is how smart it is. No other Web site in the world will feature these athletes. These athletes belong to Minnesota, and the Star Tribune is their newspaper. If a journalistic Web site is going to expend resources on this scale (many, many hours of work by at least four people on staff), then it must be unique, and it must be of distinct interest to that Web site’s key audience!
Technorati tags: Flash journalism | multimedia | olympics
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