Why people use blogs
Anil Dash is brilliant. If you already know that, you probably have already read his post about how people get paid in currencies other than money. “People” being online contributors, in this case. You know — the people formerly known as the audience. The vital 1 percent (he says 5 percent) who do all the work that raises site value (read: traffic) to the stratosphere.
Why do online journalism people need to know this? Because otherwise, all your hyperlocal and user-generated and citizen journalism thingies are doomed to failure. Because we will see once again that the journalism organizations don’t do research, don’t know what the heck they’re doing online, and don’t understand how people function in this milieu. Or medium. Call it what you like.
People will contribute to a community if they feel it’s worth their time. Now here’s where things get tricky. Some people get mad or defensive when you point out that pontification, punditry, and politics are only a tiny part of the reason people communicate through blogs. Similarly, a lot of people have emotional reactions to the fact that contributions are made to online communities like Wikipedia, Craigslist, Flickr, or yes, Digg, for reasons other than pure monetary value.
There is nothing wrong with wanting to make money; that’s just not why most people use communication tools.
Via the blog Journalism Hope.
Technorati tags: blogs | citizen journalism | journalism | online media | audiences