A practical view from a media CEO
If he were founding Spain’s renowned newspaper El País today, “it probably would not be on paper,” said Juan Luis Cebrián, chief executive officer of both Grupo Prisa and El País.
“It would be something on the Internet, and [along with it] a paper version that could be expected to have some appeal.”
He said the traditional mass media are losing influence, and their weight (power? influence? physical size? The Spanish word he used was peso) “is decreasing and will continue to decrease.”
He predicted that elpais.com will gain 200,000 new users in two to three months.
“I do not believe that newspapers on paper are going to disappear, but they are going to lose the central place they have had in the formation of public opinion,” Cebrián said.
Via Julián Gallo. See story and video of Cebrián’s remarks (June 7) at a conference titled “Foro Sociedad en Red,” which means, if I’m not mistaken, “Network Society Forum.”
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