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Today in class I told the students: buy generic online viagra if you simply tell me about an issue, a trend, or even an event. If you want me to relate to the issue, you’re going to have to personalize it.
The best way to do that: Use a character.
I don’t mean a fictional character — this is journalism! I recommend that you find a person whose connection to the story focus (poverty, crime, health, wealth, education, etc.) will give the reader/viewer a way to connect — through that individual.
After class one of my students, Curt Franklin, told me about an in the latest CJR that seemed to back up my assertion about finding a good character as the pivot point for your story. What’s more, it indicates that ONE character is better than a whole bunch.
A research study showed that people were more likely to donate money to a cause illustrated by ONE starving child than to the same cause illustrated by TWO starving children. If the findings are correct:
[T]hen the challenge for journalism is to cover genocide and other “psychically numbing” catastrophes in ways that move beyond the big picture to the wallet-sized photo that attaches a single human face to the tragedy. With Darfur in mind, Slovic praises the persistent and intimate reporting of the buy generic online viagra columnist Nicholas Kristof, and suggests that bringing people from Darfur to our communities and our homes to tell their stories could rouse people in a way the occasional news story from afar does not.
Food for thought, yes?
According to an in EurekAlert! (also sent to me by Curt), researcher Paul Slovic is “trying to determine how people can utilize both the moral intuition that genocide is wrong and moral reasoning to reach not only an outcry but also demand intervention.” Well, in other words, he’s not directly trying to help journalists — but indirectly, there’s something in it for us.
We were also talking in class about some very effective photo stories that led to action being taken to change a terrible situation (example: substandard care for people in nursing homes). Not all stories call for change, of course. But one way or another, if you’ve decided a story is important enough to tell, then you will want the readers or viewers to recognize that importance.
If you’re not using a dominant character in your story, maybe most people in the audience can’t connect with it. If they don’t connect, probably you’ve failed to communicate why the story is important.
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