Esquire online: Yawn
From Ad Age, Feb. 21:
Esquire today became the first of Hearst Magazines’ big books to receive a much-needed web facelift, adding larger photos, easier navigation, an improved search engine and, of course, new online-only content.
I don’t know what it looked like before, but this is pretty boring. The design is clean enough, but heck, even the so-called Web exclusives are just text.
Does anyone know of a really good online rendition of a print magazine, other than Seed? Yeah, NatGeo is good, but very incomplete.
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Some of the girly ‘zines – like Seventeen – do some nice video. Good multimedia is wasted on that junk.
Mindy,
I love The Fader’s online presence.
http://www.thefader.com
Lot of good links, a podcast featuring all the artists in their current issue, and downloadable PDFs of every issue (here’s the most recent: http://thefader.cachefly.net/thefader_issue44.pdf)
This is the way a magazine should be…