By Mindy McAdams

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Teaching Online Journalism

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Notes from the classroom and observations about today’s practice of journalism online

« How to grow your Web traffic
Bakersfield to launch its own Yelp-like site »

Getting the Web (at the BBC)

Read the BBC’s 15 Web Principles.

My faves:

1. Build web products that meet audience needs

7. Any website is only as good as its worst page

8. Make sure all your content can be linked to, forever

12. Accessibility is not an optional extra

15. Personalisation should be unobtrusive, elegant and transparent

Then you can see what “clueless” really means in the Top 20 Confessed Web Design Sins. I liked these:

2. We’ve designed our site to meet our organization’s needs (more sales/contributions) rather than meeting the needs of our visitors.

4. It takes longer than four seconds for the man from Mars to understand what our site is about.

7. Our home page — or any page — takes more than four seconds to load.

If your boss is wondering how to increase traffic to the Web site, these two lists provide a great way to begin answering that question.

(BBC list found via Megan Taylor’s del.icio.us bookmarks. Web sins via Journerdism.)

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This entry was posted on Tuesday, January 30, 2007, at 2:04 pm and is filed under online, journalism, design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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