How British newsrooms do multimedia
Some interesting numbers from a survey conducted in June/July 2007 in Britain and Ireland by the National Union of Journalists (NUJ), reported at Journalism.co.uk last week:
63 per cent of respondents were not working increased hours and nearly three quarters of journalist[s] were working the same shift patterns as before.
Of those working longer hours, under half (46 per cent) were being compensated with extra money or time off in lieu.
The full report from NUJ is online. Chapter 6: The Future provides a general overview with nothing you haven’t heard before — mobile, personalization, widgets, and the only business model we know is advertising. Other chapters, however, give us a peek inside British newsrooms, which is quite interesting. The union provides recommendations at the end of most of the chapters.
Detailed interviews were held at 15 workplaces. Interviews were conducted variously with union representatives, with senior staff responsible for new media and/or with editorial managers. (Source)
A questionnaire was sent out as well, but I couldn’t find numbers for how many were distributed and how many were returned.
Vid Journalism seems a little low. Compared to blogging etc it’s quite involved and time consuming which probably explains the low figure. However, videos can be really popular and great way to build traffic. Online Newspapers need to tap into this a little more.
December 13, 2007 at 1:41 pm