Comments on: Journalism stories: A multimedia approach (Part 3) http://mindymcadams.com/tojou/2007/journalism-stories-a-multimedia-approach-part-3/ Notes from the classroom and observations about today's practice of journalism online Tue, 02 Dec 2008 20:48:43 +0000 http://wordpress.org/?v=2.6.1 By: Melissa Worden http://mindymcadams.com/tojou/2007/journalism-stories-a-multimedia-approach-part-3/#comment-666 Melissa Worden Wed, 24 Jan 2007 23:21:32 +0000 http://www.mindymcadams.com/tojou/2007/journalism-stories-a-multimedia-approach-part-3/#comment-666 I love this idea of looking at the newspaper as a 20-minute read and then tailoring the content to fit that. Hm. This reminds me of how I read USA TODAY. <br /><br />As you stated, TV's time is even shorter. But TV stations get that because local channels (and the evening news shows) have so much to cram into a short period of time. Heck, even the 24-hour cable news channels (and the morning news shows) may be able to devote a little more time, but they still need to be concise when they present the headlines.<br /><br />But print newspapers don't get it. They're forcing themselves as the primary source, worrying about losing readers to the Internet. If only they would find their niche and give me a paper that I can use differently than how I would consume content on the Web, then they'll keep me as a subscriber. <br /><br />Convincing editors and publishers of this is the challenge. But hey, that's what makes all this so fun, right? I love this idea of looking at the newspaper as a 20-minute read and then tailoring the content to fit that. Hm. This reminds me of how I read USA TODAY.

As you stated, TV’s time is even shorter. But TV stations get that because local channels (and the evening news shows) have so much to cram into a short period of time. Heck, even the 24-hour cable news channels (and the morning news shows) may be able to devote a little more time, but they still need to be concise when they present the headlines.

But print newspapers don’t get it. They’re forcing themselves as the primary source, worrying about losing readers to the Internet. If only they would find their niche and give me a paper that I can use differently than how I would consume content on the Web, then they’ll keep me as a subscriber.

Convincing editors and publishers of this is the challenge. But hey, that’s what makes all this so fun, right?

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