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	<title>Comments on: Looking ahead to the &#8216;iPod moment&#8217; for newspapers</title>
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	<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/</link>
	<description>Notes from the classroom and observations about professional practices for sharing the news on digital platforms.</description>
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		<title>By: Teaching Online Journalism &#187; Meme: The iPod Moment</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3949</link>
		<dc:creator>Teaching Online Journalism &#187; Meme: The iPod Moment</dc:creator>
		<pubDate>Wed, 03 Oct 2007 23:07:19 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3949</guid>
		<description>[...] me (Sept. 21, 2007): What happened to the music business will — will – happen to the news [...]</description>
		<content:encoded><![CDATA[<p>[...] me (Sept. 21, 2007): What happened to the music business will — will – happen to the news [...]</p>
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		<title>By: Mindy</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3942</link>
		<dc:creator>Mindy</dc:creator>
		<pubDate>Wed, 03 Oct 2007 12:27:57 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3942</guid>
		<description>Yeah, I don&#039;t personally have much interest in speculation about the future device. I just hope that real journalism producers are ready to deliver when it gets here.</description>
		<content:encoded><![CDATA[<p>Yeah, I don&#8217;t personally have much interest in speculation about the future device. I just hope that real journalism producers are ready to deliver when it gets here.</p>
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		<title>By: Joseph Hollak</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3937</link>
		<dc:creator>Joseph Hollak</dc:creator>
		<pubDate>Wed, 03 Oct 2007 05:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3937</guid>
		<description>Maybe the journos in the room should stop worrying so much about the &quot;device&quot; and continue to develop their storytelling skills.

Let the marketplace worry about the device, just make sure your chops are good enough to compete in an &quot;iPod&quot; newspaper world.

Does Mindy really care that I&#039;m reading her blog on a Mac, PC, iPhone, Treo, e-paper or schmancy-widget? Or does she continue to deliver great content to keep me coming back?

Just keep pushing the &quot;publish&quot; button Mindy and I&#039;ll worry about the device that&#039;s right for me to go get your info and digest it.

Seriously. 

The &quot;device&quot; will come, go, morph and it won&#039;t be up to the content-providing journos to dictate what it looks like.

Make great music. The marketplace will come get it.</description>
		<content:encoded><![CDATA[<p>Maybe the journos in the room should stop worrying so much about the &#8220;device&#8221; and continue to develop their storytelling skills.</p>
<p>Let the marketplace worry about the device, just make sure your chops are good enough to compete in an &#8220;iPod&#8221; newspaper world.</p>
<p>Does Mindy really care that I&#8217;m reading her blog on a Mac, PC, iPhone, Treo, e-paper or schmancy-widget? Or does she continue to deliver great content to keep me coming back?</p>
<p>Just keep pushing the &#8220;publish&#8221; button Mindy and I&#8217;ll worry about the device that&#8217;s right for me to go get your info and digest it.</p>
<p>Seriously. </p>
<p>The &#8220;device&#8221; will come, go, morph and it won&#8217;t be up to the content-providing journos to dictate what it looks like.</p>
<p>Make great music. The marketplace will come get it.</p>
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		<title>By: Mindy</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3754</link>
		<dc:creator>Mindy</dc:creator>
		<pubDate>Thu, 27 Sep 2007 00:51:27 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3754</guid>
		<description>My objection to the e-paper device concerns portability. It&#039;s light enough, but size and shape? Awkward, unless you carry a briefcase or messenger bag. Too big for a purse, pocket or belt clip. Still, the bigger surface promises big-enough text.</description>
		<content:encoded><![CDATA[<p>My objection to the e-paper device concerns portability. It&#8217;s light enough, but size and shape? Awkward, unless you carry a briefcase or messenger bag. Too big for a purse, pocket or belt clip. Still, the bigger surface promises big-enough text.</p>
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		<title>By: Ryan Sholin</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3743</link>
		<dc:creator>Ryan Sholin</dc:creator>
		<pubDate>Wed, 26 Sep 2007 17:18:58 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3743</guid>
		<description>I&#039;ll jump in here just for a moment to share my futurist vision of a rollable, bendable, plastic 8 x 11.5 inch screen with wireless internet access and touchscreen technology.

The catch is that any attempt to make these devices a proprietary system are going to be met with zealous hackery, as the iPhone and iPods have been.

So I don&#039;t see e-paper as the savior of online news, but rather, another new delivery technology that newspapers would be wise to adopt, and sooner better than later.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll jump in here just for a moment to share my futurist vision of a rollable, bendable, plastic 8 x 11.5 inch screen with wireless internet access and touchscreen technology.</p>
<p>The catch is that any attempt to make these devices a proprietary system are going to be met with zealous hackery, as the iPhone and iPods have been.</p>
<p>So I don&#8217;t see e-paper as the savior of online news, but rather, another new delivery technology that newspapers would be wise to adopt, and sooner better than later.</p>
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		<title>By: Mindy</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3720</link>
		<dc:creator>Mindy</dc:creator>
		<pubDate>Tue, 25 Sep 2007 21:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3720</guid>
		<description>I agree with you, Howard, that people do not want a pocket or purse full of separate devices that do only one thing. A few years ago, I searched for a phone that would let me get rid of my PDA.

However, I have not yet seen a device that makes me want to use it -- one device -- to do everything. Such a device might come along, however. Maybe THAT is the device Charles was writing about.</description>
		<content:encoded><![CDATA[<p>I agree with you, Howard, that people do not want a pocket or purse full of separate devices that do only one thing. A few years ago, I searched for a phone that would let me get rid of my PDA.</p>
<p>However, I have not yet seen a device that makes me want to use it &#8212; one device &#8212; to do everything. Such a device might come along, however. Maybe THAT is the device Charles was writing about.</p>
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		<title>By: Howard Owens</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3714</link>
		<dc:creator>Howard Owens</dc:creator>
		<pubDate>Tue, 25 Sep 2007 18:47:05 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3714</guid>
		<description>People won&#039;t carry around single-use devices.

I mean, look at the iPod ... it does much more than carry music these days. Hell, now it&#039;s a phone.

If it&#039;s not a single-use device, then content producers don&#039;t control the experience.

If they don&#039;t control the experience, they have no control over whether people actually look at their stuff or what the revenue model is.

We&#039;re back to the same issues of push vs. pull ... I&#039;m just afraid there is no push technology coming for newspapers. The magic wand will not save us.  We either learn to survive in a distributed, pull media environment, or we don&#039;t.  It&#039;s not about the device. It&#039;s about a sea change in how people consumer media.</description>
		<content:encoded><![CDATA[<p>People won&#8217;t carry around single-use devices.</p>
<p>I mean, look at the iPod &#8230; it does much more than carry music these days. Hell, now it&#8217;s a phone.</p>
<p>If it&#8217;s not a single-use device, then content producers don&#8217;t control the experience.</p>
<p>If they don&#8217;t control the experience, they have no control over whether people actually look at their stuff or what the revenue model is.</p>
<p>We&#8217;re back to the same issues of push vs. pull &#8230; I&#8217;m just afraid there is no push technology coming for newspapers. The magic wand will not save us.  We either learn to survive in a distributed, pull media environment, or we don&#8217;t.  It&#8217;s not about the device. It&#8217;s about a sea change in how people consumer media.</p>
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		<title>By: Charles</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3689</link>
		<dc:creator>Charles</dc:creator>
		<pubDate>Mon, 24 Sep 2007 20:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3689</guid>
		<description>Hmm, yes, true. I think I&#039;m wondering too much about what happens when there&#039;s (inevitably) an ad crash. Back to the blog...</description>
		<content:encoded><![CDATA[<p>Hmm, yes, true. I think I&#8217;m wondering too much about what happens when there&#8217;s (inevitably) an ad crash. Back to the blog&#8230;</p>
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		<title>By: Mindy</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3659</link>
		<dc:creator>Mindy</dc:creator>
		<pubDate>Sun, 23 Sep 2007 22:30:41 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3659</guid>
		<description>But Charles, wasn&#039;t that the point you made? &quot;... newspapers will find themselves driven down towards &#039;the article.&#039;&quot; I don&#039;t expect to see jigsaw-puzzle layout on a hand-held screen. Do you?</description>
		<content:encoded><![CDATA[<p>But Charles, wasn&#8217;t that the point you made? &#8220;&#8230; newspapers will find themselves driven down towards &#8216;the article.&#8217;&#8221; I don&#8217;t expect to see jigsaw-puzzle layout on a hand-held screen. Do you?</p>
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		<title>By: Charles</title>
		<link>http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/comment-page-1/#comment-3652</link>
		<dc:creator>Charles</dc:creator>
		<pubDate>Sun, 23 Sep 2007 20:24:42 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2007/looking-ahead-to-the-ipod-moment-for-newspapers/#comment-3652</guid>
		<description>@Howard - I didn&#039;t address the revenue question, though I&#039;d imagine that it would - if everyone is clever - have some special file format; at really readable quality on a screen, web pages look rubbish. So you&#039;ll have a device and file format where both are paid-for to get the benefit of each. (Or maybe there will be display ads too.)

Your point taken that this won&#039;t necessarily be a financial panacea. However, I&#039;m very certain - as I write- that the iPhone is not this device, for a simple reason: the screen is too small to let you read a lot of text. It&#039;s a per-article, not per-newspaper-page, reader.</description>
		<content:encoded><![CDATA[<p>@Howard &#8211; I didn&#8217;t address the revenue question, though I&#8217;d imagine that it would &#8211; if everyone is clever &#8211; have some special file format; at really readable quality on a screen, web pages look rubbish. So you&#8217;ll have a device and file format where both are paid-for to get the benefit of each. (Or maybe there will be display ads too.)</p>
<p>Your point taken that this won&#8217;t necessarily be a financial panacea. However, I&#8217;m very certain &#8211; as I write- that the iPhone is not this device, for a simple reason: the screen is too small to let you read a lot of text. It&#8217;s a per-article, not per-newspaper-page, reader.</p>
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