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“Micro media” and our mobile future

Buzz words fly, collide, crash and burn. Microformats are gaining altitude. Widgets have somehow plopped onto the hairpieces of older newspaper executives and nested there. And now — micro media.

Jeremiah Owyang is one of those San Francisco-based Web strategy guys — the type who’s always on top of new things like Pownce (and back in the day, no doubt, Orkut and Friendster too). So now he’s talking up “MicroMedia,” which he defines as:

Quick audio or video messages published to a trusted social community. May be created and consumed using mobile technology, and often distributed using other social media tools.

I keep telling people that mobile is the next media explosion that will rock the world of journalism — but mostly what I get in response is raised eyebrows and skeptical little grunts.

I’m not saying I want to be texting tidbits all day long to all my many BFFs. No. I do not. My reasons for thinking “This is our future” lie in my environment: I am surrounded by 20-something young Americans in my everyday working life. On top of that, I have teenage godchildren who live in northern Virginia. Their lives and daily social practices are what lead me to believe that Owyang is correct.

The ideal platform for all these bits and bursts has got to be the device in your pocket or purse, or clipped to your belt — the one that buzzes or vibrates so warmly whenever someone has sent you a little something. I agree that very few people will want to read 10,000-word stories as text on their phone, even if it’s as sexy as the iPhone. But these micro-thingies that my students are sending and receiving all day, every day? You betcha.

Related post here: Social networking and the news habit (June 20, 2007)

Related post elsewhere: Your Guide to Widgets, by Mark Glaser (MediaShift)


Categories: participation, video


6 Comments

  1. Faster, tighter, mobile, smaller is the new world!

  2. [...] “I keep telling people that mobile is the next media explosion that will rock the world of journalism — but mostly what I get in response is raised eyebrows and [...]

  3. Megan Taylor says:

    But you have one of the coolest phones of all!

  4. Mindy says:

    Well … yes, I would agree. I love my BlackBerry — it’s great for reading e-mail and RSS. But it does not do video.

  5. I also keep harping on about mobile being the next big step, but get the same blank looks. I suppose the real question is: what do we do about that?

  6. Mindy says:

    Paul, I’m not really sure. Especially given the recent buzz (at least on this side of the pond) about widgets. Sometimes it seems like all newspaper executives share a hive brain, and suddenly, almost overnight, they think widgets are vital and must be developed at any cost.

    If I only knew what happens to them to spur the hive brain into action, I would try to get mobile into the queue.

    Short of that mystery process, I’m stumped. They are all carrying smart phones on their belts. Is it possible they don’t know how to use them? Many of them have teenage children. Is it possible they can’t see how their children consume and interact with information?

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