Posted on December 28, 2007
New Year’s resolution: Get networked
Journalists everywhere need to quit whining and go into action. Howard Owens has issued a challenge for all your non-networked friends — you know, the ones who never read any blogs except Romenesko or Shop Talk. The ones who don’t know how to work their digital cameras — or worse, don’t even own one. Yeah, you know who these people are. They’re all over your newsroom.
Do all of your non-networked journalist friends a gigantic favor and send them this challenge from Howard: He will give a $100 Amazon gift certificate to one journalist who completes all 10 objectives listed in his post. (Print it out for them if you have to!)
The 10 objectives are not busywork — they could save your friend’s career. They could open new doors. They could make your friends love journalism again, the way they used to. Even if your non-networked colleagues don’t feel up to the $100 challenge, they should nonetheless begin a serious program to meet at least a few of the 10 objectives.
The one I least agree with: No. 5, messing around with Facebook and MySpace. I know why Howard’s recommending this, and I don’t totally reject the idea, but I don’t find either one of those sites useful.
The top two objectives: No. 1 and No. 7. Blogs and RSS feeds and my Google Reader are essential components of my daily work. I am continually shocked when I meet journalists who say they don’t read blogs. It’s inconceivable.