By Mindy McAdams

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Teaching Online Journalism

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Notes from the classroom and observations about today’s practice of journalism online

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Numbers for online video

With so many newspapers focusing time, money and other resources on online video, it’s great to see some real-life stats for how many people watch this stuff:

Since the video was posted on the [Gainesville] Sun Web site, [Executive Editor Jim] Osteen said, it has drawn more than 20,000 hits, a sharp rise from the usual 1,000 or so hits for most of the paper’s online videos. It also surpassed the paper’s usual video hit leaders, game day videos for University of Florida football, which bring in some 3,500 hits.

But the video’s real fame has come from YouTube.com, where it has drawn more than 840,000 hits, apparently more than any other video of the incident on that site … (Editor & Publisher, Sept. 19)

The Sun’s video is here. The newspaper’s circulation: 47,119 daily; 52,681 Sunday (source).

This entry was posted on Thursday, September 20, 2007, at 11:55 pm and is filed under Florida, audiences, metrics, newspapers, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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