By Mindy McAdams
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How to become a (dying) dinosaur:
When I entered Disney, it was like a classic Cadillac Phaeton that had been left out in the rain … The company’s thought process was not, “We have all this amazing machinery — how do we use it to make exciting things? We could go to Mars in this rocket […]
If you were a fly on the wall inside any North American j-school, I think you would conclude that some faculty members are very forward-looking, some others have chained themselves to the barricades of old, outdated techniques, and a lot more are caught in the middle. There’s a lesson in this for newsrooms.
Vin Crosbie observed […]
Mark Glaser interviewed some experts and came up with this list (see the full post for important details):
Get inbound links and link out as well.
Headlines and title tags should have key words up front.
Web addresses for your blog posts or articles should include key words.
Page descriptions should be unique or eliminated.
Highlight your best content on […]
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