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	<title>Comments on: An audience is not a community</title>
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	<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/</link>
	<description>Notes from the classroom and observations about today's practice of journalism online</description>
	<pubDate>Thu, 20 Nov 2008 17:18:55 +0000</pubDate>
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		<title>By: March 2008&#8217;s Most-Popular links from my link library list: Audience, community, small ideas, excuses, comments, video : Joe Think &#187; Online News Blog Archive</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-9435</link>
		<dc:creator>March 2008&#8217;s Most-Popular links from my link library list: Audience, community, small ideas, excuses, comments, video : Joe Think &#187; Online News Blog Archive</dc:creator>
		<pubDate>Tue, 08 Apr 2008 06:16:25 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-9435</guid>
		<description>[...] Teaching Online Journalism » An audience is not a community [...]</description>
		<content:encoded><![CDATA[<p>[...] Teaching Online Journalism » An audience is not a community [...]</p>
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		<title>By: Dan Blank: Publishing, Innovation &#38; the Web &#187; Blog Archive &#187; Turning an Audience Into a Community</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-9089</link>
		<dc:creator>Dan Blank: Publishing, Innovation &#38; the Web &#187; Blog Archive &#187; Turning an Audience Into a Community</dc:creator>
		<pubDate>Sun, 16 Mar 2008 11:28:31 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-9089</guid>
		<description>[...] what does all this mean? Mindy McAdams puts it best:  An audience is not a [...]</description>
		<content:encoded><![CDATA[<p>[...] what does all this mean? Mindy McAdams puts it best:  An audience is not a [...]</p>
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		<title>By: stefan</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-9060</link>
		<dc:creator>stefan</dc:creator>
		<pubDate>Thu, 13 Mar 2008 06:50:49 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-9060</guid>
		<description>I think the answer everyone is touching on   to your questions of "Is this why newspapers are dying? Because there are no communities?"
 is that newspapers arent understanding the nature of communities and how theyve evolved.

In one of my first ever blog posts in 05 i was examining why newspapers were unaware of the very own disconnect with their geographic community.

 In that post I defined news  simply as events that matter. Part of the function for journalism and  bloggers alike, then, is to answer: what is it that matters, to whom does it matter,  how much does it matter, and why.

Note that nowhere in that equation is "location" a factor. 

This is why Im also very passionate about   covering international news on your local site and making it relevant ( I 'd agree wholeheartedly with Kroll's post above).

So the what and where are a lot less important now than the why and to whom and how much. Newspapers dont  -- and wont -- get that.

As others have posted , communities increasingly gather around issues or interests. Even your neighborhood association or city council district is driven by issues and problems  for that location, rather than some perceived inherent birthright magically bestowed by  virtue of its GPS coordinates alone.

Fabulous blog, Mindy, btw - just now discovered it. Itll be a regular watch, because Im very interested in how journalism needs to be taught these days.</description>
		<content:encoded><![CDATA[<p>I think the answer everyone is touching on   to your questions of &#8220;Is this why newspapers are dying? Because there are no communities?&#8221;<br />
 is that newspapers arent understanding the nature of communities and how theyve evolved.</p>
<p>In one of my first ever blog posts in 05 i was examining why newspapers were unaware of the very own disconnect with their geographic community.</p>
<p> In that post I defined news  simply as events that matter. Part of the function for journalism and  bloggers alike, then, is to answer: what is it that matters, to whom does it matter,  how much does it matter, and why.</p>
<p>Note that nowhere in that equation is &#8220;location&#8221; a factor. </p>
<p>This is why Im also very passionate about   covering international news on your local site and making it relevant ( I &#8216;d agree wholeheartedly with Kroll&#8217;s post above).</p>
<p>So the what and where are a lot less important now than the why and to whom and how much. Newspapers dont  &#8212; and wont &#8212; get that.</p>
<p>As others have posted , communities increasingly gather around issues or interests. Even your neighborhood association or city council district is driven by issues and problems  for that location, rather than some perceived inherent birthright magically bestowed by  virtue of its GPS coordinates alone.</p>
<p>Fabulous blog, Mindy, btw - just now discovered it. Itll be a regular watch, because Im very interested in how journalism needs to be taught these days.</p>
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		<title>By: Community Media: Selected Clippings - 03/09/08 &#171; Clippings for PEG Access Television</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8999</link>
		<dc:creator>Community Media: Selected Clippings - 03/09/08 &#171; Clippings for PEG Access Television</dc:creator>
		<pubDate>Tue, 11 Mar 2008 04:48:47 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8999</guid>
		<description>[...] University of Florida new media professor Mindy McAdams chimed in : [...]</description>
		<content:encoded><![CDATA[<p>[...] University of Florida new media professor Mindy McAdams chimed in : [...]</p>
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		<title>By: Newspapers: The Innovation Challenge &#171; mtippett</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8981</link>
		<dc:creator>Newspapers: The Innovation Challenge &#171; mtippett</dc:creator>
		<pubDate>Mon, 10 Mar 2008 16:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8981</guid>
		<description>[...] of Florida new media professor Mindy McAdams chimed in:  Newspapers used to be centered in communities. Now they are mostly not. People in much of North [...]</description>
		<content:encoded><![CDATA[<p>[...] of Florida new media professor Mindy McAdams chimed in:  Newspapers used to be centered in communities. Now they are mostly not. People in much of North [...]</p>
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		<title>By: Mindy</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8968</link>
		<dc:creator>Mindy</dc:creator>
		<pubDate>Mon, 10 Mar 2008 12:45:39 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8968</guid>
		<description>@Tim Holmes: I didn't mean to imply that only newspapers can create community, or play an important role in community. You're very right that just being there (like some newspapers) doesn't make you part of a community.</description>
		<content:encoded><![CDATA[<p>@Tim Holmes: I didn&#8217;t mean to imply that only newspapers can create community, or play an important role in community. You&#8217;re very right that just being there (like some newspapers) doesn&#8217;t make you part of a community.</p>
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		<title>By: Tim Holmes</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8966</link>
		<dc:creator>Tim Holmes</dc:creator>
		<pubDate>Mon, 10 Mar 2008 11:06:32 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8966</guid>
		<description>Hang on a minute ... What's happening here? How did a piece about community get sidetracked into a piece about newspapers? Is this a cutting edge version of the principle that allowed newspapers to annexe the term "print journalism" to themselves?

Magazines have been serving communities ever since the Journal des Scavans (or whatever the latest research has identified as the protoype magazine) and they continue to do so. These communities usually have no geographical proximity, but a very strong proximity of interest.

Specialised websites also serve communities. I could cite my own use of GuitarNet, where people who have never met each other face to face happily share problems, solutions, anecdotes, advice. There are thousands of similar sites and a couple of the comments above reflect that accurately.

None of the above share anything other than interest and (usually) goodwill. There is no explicit "civic duty" or any other formal commitment. Shirky is exactly right - audience is not the same as community and just having a physical presence in a geographical community
does not guarantee you either an audience or a community.</description>
		<content:encoded><![CDATA[<p>Hang on a minute &#8230; What&#8217;s happening here? How did a piece about community get sidetracked into a piece about newspapers? Is this a cutting edge version of the principle that allowed newspapers to annexe the term &#8220;print journalism&#8221; to themselves?</p>
<p>Magazines have been serving communities ever since the Journal des Scavans (or whatever the latest research has identified as the protoype magazine) and they continue to do so. These communities usually have no geographical proximity, but a very strong proximity of interest.</p>
<p>Specialised websites also serve communities. I could cite my own use of GuitarNet, where people who have never met each other face to face happily share problems, solutions, anecdotes, advice. There are thousands of similar sites and a couple of the comments above reflect that accurately.</p>
<p>None of the above share anything other than interest and (usually) goodwill. There is no explicit &#8220;civic duty&#8221; or any other formal commitment. Shirky is exactly right - audience is not the same as community and just having a physical presence in a geographical community<br />
does not guarantee you either an audience or a community.</p>
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		<title>By: Zac Echola</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8954</link>
		<dc:creator>Zac Echola</dc:creator>
		<pubDate>Mon, 10 Mar 2008 00:04:21 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8954</guid>
		<description>My latest post about generosity as a business model mentions a bit of this excerpt. I'm very excited to read the book.

Civic duty, community and media are all tied together in ways I'll be chewing on a bit more through the next few weeks.

I think newspapers have always been at the center of community, but at some point we lost that ideal.

What really blows my mind is how this community swing is happening in the digital arena much like what was described in The Fourth Turning and Millennials Rising by Neil How and William Strauss, as well as their subsequent surveys of college students.</description>
		<content:encoded><![CDATA[<p>My latest post about generosity as a business model mentions a bit of this excerpt. I&#8217;m very excited to read the book.</p>
<p>Civic duty, community and media are all tied together in ways I&#8217;ll be chewing on a bit more through the next few weeks.</p>
<p>I think newspapers have always been at the center of community, but at some point we lost that ideal.</p>
<p>What really blows my mind is how this community swing is happening in the digital arena much like what was described in The Fourth Turning and Millennials Rising by Neil How and William Strauss, as well as their subsequent surveys of college students.</p>
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		<title>By: Technolo-J : Hot links</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8942</link>
		<dc:creator>Technolo-J : Hot links</dc:creator>
		<pubDate>Sun, 09 Mar 2008 03:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8942</guid>
		<description>[...] keeps sound in synch by giving good advice on which microphones are best.Mindy McAdams provides a thought-provoking discussion about the differences between traditional media “audiences” and on-line [...]</description>
		<content:encoded><![CDATA[<p>[...] keeps sound in synch by giving good advice on which microphones are best.Mindy McAdams provides a thought-provoking discussion about the differences between traditional media “audiences” and on-line [...]</p>
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		<title>By: contentious.com - links for 2008-03-08</title>
		<link>http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8933</link>
		<dc:creator>contentious.com - links for 2008-03-08</dc:creator>
		<pubDate>Sat, 08 Mar 2008 16:23:46 +0000</pubDate>
		<guid isPermaLink="false">http://mindymcadams.com/tojou/2008/an-audience-is-not-a-community/#comment-8933</guid>
		<description>[...] Teaching Online Journalism » An audience is not a community Clay Shirky: &#8220;A good deal of user-generated content isn’t actually “content” at all, at least not in the sense of material designed for an audience. Instead, a lot of it is just part of a conversation.&#8221; (tags: community journalism conversational+media books thought+leaders tidbits+fodder) [...]</description>
		<content:encoded><![CDATA[<p>[...] Teaching Online Journalism » An audience is not a community Clay Shirky: &#8220;A good deal of user-generated content isn’t actually “content” at all, at least not in the sense of material designed for an audience. Instead, a lot of it is just part of a conversation.&#8221; (tags: community journalism conversational+media books thought+leaders tidbits+fodder) [...]</p>
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