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Changes in store for washingtonpost.com

People are talking and blogging about what will happen to washingtonpost.com and its staff as the new executive editor, Marcus Brauchli, takes the helm in the print newsroom. There’s not much yet.

Mediabistro has a memo from WPNI COO Jen Moyer announcing plans to depart on Sept. 1.

E&P interviewed Jim Brady; he says he expects the online newsroom to (f-i-n-a-l-l-y-!-!) merge withe the print newsroom.

Rafat at paidContent says Brauchli’s “biggest challenge will be to bring its Web site (and WPNI) closer to the newspaper without damaging the creative independence of the digital side.”

Backgrounder from Feb. 13, 2008: One Mission, Two Newsrooms (Washington City Paper)


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5 Comments

  1. Russ Walker says:

    Mindy,

    Gee, that “F-I-N-A-L-L-Y” wasn’t hard to interpret. I guess you think it’s stupid that the post.com Web site didn’t merge with the paper long, long ago. Did you talk to any of the post.com or Post staff about why, just maybe, that WOULD NOT have been such a good idea??

    Cheers,

    rw

  2. Mindy says:

    @Russ – I haven’t talked to anyone at the Post or the dot-com in the past week, if that’s what you mean. I have discussed the two newsrooms with many of them, many times since 1995, when I left the nascent online operation, which started up in 1993.

    In other words, when I say “finally,” that’s coming from the year and a half I spent waiting for elevators in two buildings to have meetings with folks in the OTHER newsroom. At that time, we weren’t even across the river yet (in fact, I left shortly before everyone packed up and moved to Virginia).

    I’m not saying it was stupid, and there have been some benefits for the online that have come from being out of sight, and sometimes, out of mind. In my opinion, though, physical integration would have yielded more benefits for both newsrooms.

  3. Nick says:

    From what I understand, there’s some duplicity, too, in strange things like the online weekend food/drink/entertainment coverage is separately produced from the Post’s own print product.

  4. Mindy says:

    There are a few examples of split efforts that in today’s environment are really too inefficient to continue. You shouldn’t have two sets of people doing essentially the same reporting and writing, on any topic.

  5. Steve Fox says:

    Hey Mindy –

    As another veteran of the post.com newsroom, I’ll give a hurrah to the “finally.” I think the merger was inevitable, but unlike USAToday and nytimes.com, who dropped the merger hammer relatively quickly, the Post merger has been like a very very very slow drip coming from the kitchen sink keeping you awake all night.

    And, as someone now on the outside looking in, with friends still there, it’s been painful to watch.

    Will it turn out to be a “good” thing? Only time will tell.

    chrs,
    Steve

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