Comments on: Get your act together with video, or give it up http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/ Notes from the classroom and observations about today's practice of journalism online Wed, 07 Jan 2009 21:18:04 +0000 http://wordpress.org/?v=2.6.1 By: Jude Mathurine http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-7342 Jude Mathurine Fri, 25 Jan 2008 10:41:03 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-7342 Thanks for this. Andy has hit the nail on the head. Online video, particularly in developing contexts draws relatively low impressions not only because of bandwidth issues but also because shovelvideo is all pervasive and exclusive footage is rare or poorly promoted. Newspaper videos seldom distinguish themselves from accompanying articles in their shells. Multimedia editors need to learn that not every story lends itself to video treatment (or if they do, at least not using the standard storytelling formats employed). Economic recession and slow returns on the promise of online video advertising will soon begin to bite. Newspapers doing video would do well to consider the network tv model. Develop a system for tagging and categorising your videos, note what kinds of genres work (sport, gossip, personality, eyewitness, investigative/in-depth scoops) and which don't, check your metrics and where your impressions are coming from and change the approach as needed vis a vis content, presentation and promotion. Thanks for this. Andy has hit the nail on the head. Online video, particularly in developing contexts draws relatively low impressions not only because of bandwidth issues but also because shovelvideo is all pervasive and exclusive footage is rare or poorly promoted. Newspaper videos seldom distinguish themselves from accompanying articles in their shells. Multimedia editors need to learn that not every story lends itself to video treatment (or if they do, at least not using the standard storytelling formats employed). Economic recession and slow returns on the promise of online video advertising will soon begin to bite. Newspapers doing video would do well to consider the network tv model. Develop a system for tagging and categorising your videos, note what kinds of genres work (sport, gossip, personality, eyewitness, investigative/in-depth scoops) and which don’t, check your metrics and where your impressions are coming from and change the approach as needed vis a vis content, presentation and promotion.

]]> By: Technolo-J : No. 7: Make it a dialogue http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6841 Technolo-J : No. 7: Make it a dialogue Wed, 09 Jan 2008 06:12:59 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6841 [...] Andy’s insightful predictions have spurred quite a discussion over the past several weeks from Mindy McAdams and others who are really watching how the industry is changing before [...] [...] Andy’s insightful predictions have spurred quite a discussion over the past several weeks from Mindy McAdams and others who are really watching how the industry is changing before [...]

]]> By: Good reads for 01.03.08 : the x degree: exploring and redefining multimedia storytelling http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6685 Good reads for 01.03.08 : the x degree: exploring and redefining multimedia storytelling Fri, 04 Jan 2008 01:15:20 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6685 [...] McAdams followed up his post with a summary and solid nod of agreement. I think her point #3 is a big problem that needs to be resolved, especially as newsrooms continue [...] [...] McAdams followed up his post with a summary and solid nod of agreement. I think her point #3 is a big problem that needs to be resolved, especially as newsrooms continue [...]

]]> By: Notes from a Teacher: Mark on Media » For the video folk http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6673 Notes from a Teacher: Mark on Media » For the video folk Thu, 03 Jan 2008 17:59:35 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6673 [...] post was followed up by Mindy McAdams in Get your act together with video, or give it up, which sharpened some of the points and lays out a handful of focussed challenges for those making [...] [...] post was followed up by Mindy McAdams in Get your act together with video, or give it up, which sharpened some of the points and lays out a handful of focussed challenges for those making [...]

]]> By: Mindy http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6660 Mindy Thu, 03 Jan 2008 12:58:27 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6660 I'm no fan of pre-roll, but whatever the mechanism, someone had better sell some ads that support all that video that's being produced. If the company can't figure out any way to make it pay, then why do it? It's not like most video serves a public duty -- it's not a necessary function that must be done even if it loses money. I’m no fan of pre-roll, but whatever the mechanism, someone had better sell some ads that support all that video that’s being produced. If the company can’t figure out any way to make it pay, then why do it? It’s not like most video serves a public duty — it’s not a necessary function that must be done even if it loses money.

]]> By: Andy http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6659 Andy Thu, 03 Jan 2008 12:38:04 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6659 Thats a fair point Patrick. If you change the 'at least' to 'even' and read with an exasperated tone that is more what I was aiming at. I still see, especially in organizations with centrally managed or corporately sourced cms',newsrooms with little or no metric data. Ad departments have this stuff coming out of every hole but it often never gets further than the editors briefing. I appreciate that Analytics is not the best. It's biggest limitation being its day delay, but its free, easy and something is better than nothing to start with. If you can get better, especially one that will give you proper eyeball metrics then thats all the better. Thats a fair point Patrick.

If you change the ‘at least’ to ‘even’ and read with an exasperated tone that is more what I was aiming at.

I still see, especially in organizations with centrally managed or corporately sourced cms’,newsrooms with little or no metric data. Ad departments have this stuff coming out of every hole but it often never gets further than the editors briefing.

I appreciate that Analytics is not the best. It’s biggest limitation being its day delay, but its free, easy and something is better than nothing to start with.

If you can get better, especially one that will give you proper eyeball metrics then thats all the better.

]]> By: links for 2008-01-03 | TrentHead.Com http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6658 links for 2008-01-03 | TrentHead.Com Thu, 03 Jan 2008 12:25:57 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6658 [...] Teaching Online Journalism » Get your act together with video, or give it up (tags: photojournalism video) [...] [...] Teaching Online Journalism » Get your act together with video, or give it up (tags: photojournalism video) [...]

]]> By: Patrick Beeson http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6656 Patrick Beeson Thu, 03 Jan 2008 12:04:35 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6656 I second what Howard said about preroll. This type of advertising is, or should soon become, about as valuable as remnant display ads -- meaning essentially worthless. And, as Howard also points out, they could drive traffic *away* from your videos. @Andy Google Analytics is only going to tell you so much about who is watching your videos. What you really need is detailed information about how long folks are sticking around once that "play" button is pressed. You also need to know how ads are being viewed, and whether or not they're clicking through on those ads. Counting page views is not enough. I second what Howard said about preroll.

This type of advertising is, or should soon become, about as valuable as remnant display ads — meaning essentially worthless.

And, as Howard also points out, they could drive traffic *away* from your videos.

@Andy

Google Analytics is only going to tell you so much about who is watching your videos.

What you really need is detailed information about how long folks are sticking around once that “play” button is pressed.

You also need to know how ads are being viewed, and whether or not they’re clicking through on those ads.

Counting page views is not enough.

]]> By: Refining my video predictions. by andydickinson.net http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6655 Refining my video predictions. by andydickinson.net Thu, 03 Jan 2008 12:00:17 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6655 <p>[...] Mindy McAdams put some ’spin’ on my predictions for 2008 and came up with a neat list of things to consider on the path to video goodness. 1. Get your act together on your site’s metrics. [...]</p> [...] Mindy McAdams put some ’spin’ on my predictions for 2008 and came up with a neat list of things to consider on the path to video goodness. 1. Get your act together on your site’s metrics. [...]

]]> By: links for 2008-01-03 : William M. Hartnett http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6654 links for 2008-01-03 : William M. Hartnett Thu, 03 Jan 2008 10:23:22 +0000 http://mindymcadams.com/tojou/2008/get-your-act-together-with-video-or-give-it-up/#comment-6654 [...] Get your act together with video, or give it up - Teaching Online Journalism Following up on Andy Dickinson’s Newspaper video will die post “in an effort to get you thinking smarter” about video. (tags: video newspapers) [...] [...] Get your act together with video, or give it up - Teaching Online Journalism Following up on Andy Dickinson’s Newspaper video will die post “in an effort to get you thinking smarter” about video. (tags: video newspapers) [...]

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