And we don’t know how much they are paying, in fact.

http://www.rockymountainnews.com/videos/detail/starbucks-turns-away-customers/

Isn’t it funny (well not to me, Mr. Dedicated Journalist), that these sorts of jobs would pay $30,000 at a newspaper but pay at least 2 times that in other parts of the real world.

Asking someone to be good at InDesign and Coldfusion and then help with database integration on both the print and online product is ridiculous and probably irrelevant to the actual job…that’s what made this a “computer jesus” job. I really laughed when I saw that.

Really, how many people do you know that 1. Know Coldfusion, After Effects, InDesign, XML, CSS. 2. are really good at all of them. I’m with Mindy on this one.

I also think some of these folks are not going to be illustrators or artists, and so, increasingly, we might see great Flash producers who don’t know how to flow copy in a print page design program and who don’t know how to use the pen tool.

The job posting requires a broad skill set, but I don’t think that it quite descends into “Computer Jesus” territory.

Increasingly, being able to integrate FLV format video into Flash graphics is important. I don’t think it’s unreasonable at all to expect a multimedia producer to be at least comfortable working with a video editing suite.

Lastly, ColdFusion is a bit of the odd duck with open-source being all the rage. But frankly, I wouldn’t hire a Flashionista who can’t do any development or isn’t at least crazy eager to learn. The days of click-next, click-next Flash “interactives” are over, and the dawn of the dynamic data visualization is upon us. And you can’t do that without someone who is willing to get his hands dirty with code.

Re: InDesign, that may because they work closely with the print side of the newsroom in re-purposing artwork. Just a guess, of course. But honestly, if you know Photoshop and Illustrator (which you SHOULD if you’re a designer), then InDesign is a cinch.