Meet the news audience of tomorrow
Awesome post from Melissa Worden:
Looking from the outside in
She explains how she consumes and follows news now that she is no longer a working journalist. She is still a news junkie, obviously — but one who never reads a printed newspaper. And she’s clearly online-savvy.
- I subscribe to news Twitter accounts. CNN posts breaking news tweets, and I love that it doesn’t overload me with updates. When I get a tweet from them, I pay attention. I enjoy USATODAY.com’s “On Deadline” tweets. They give me a great overview of what’s going on nationally during the day. More newspaper Twitter accounts are out there, but none for my local or city area.
- I get news stories from friends on Twitter. It’s like standing around a virtual water cooler. Sometimes tweets are chit-chat. Sometimes they’re gossip. And sometimes they’re news links.
- I depend more on links shared by friends via Facebook.
- I depend on my del.icio.us network even more to keep up with blogs and news sites.
… Social networking is more than creating a community on your own site (which is definitely an important step). It’s creating a community around your news that’s off your site, too …
As someone who works with 19- and 20-year-olds almost daily, I thought about them a lot while I read Melissa’s post.