Comments on: Numbers in the newsroom and in the audience http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/ Notes from the classroom and observations about today's practice of journalism online Thu, 20 Nov 2008 14:07:45 +0000 http://wordpress.org/?v=2.6.1 By: albert http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10713 albert Fri, 06 Jun 2008 22:16:02 +0000 http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10713 @Meranda On the other hand, if Mindy were trying to make money off of her blog, those 2000 loyal readers really wouldn't be generating any direct revenue for her... @Meranda On the other hand, if Mindy were trying to make money off of her blog, those 2000 loyal readers really wouldn’t be generating any direct revenue for her…

]]> By: The Modern Journalist » Blog Archive » Better Data, Less Information is Key to Young Readers http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10691 The Modern Journalist » Blog Archive » Better Data, Less Information is Key to Young Readers Tue, 03 Jun 2008 14:34:08 +0000 http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10691 [...] These two thoughts taken together point towards a dangerous future because staff cutbacks due to poor financial performance and a rigid management structure that hinders digital innovation along with a content flow that is geared first towards print and second towards other mediums will frustrate the remaining workers. [...] [...] These two thoughts taken together point towards a dangerous future because staff cutbacks due to poor financial performance and a rigid management structure that hinders digital innovation along with a content flow that is geared first towards print and second towards other mediums will frustrate the remaining workers. [...]

]]> By: Meranda http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10690 Meranda Tue, 03 Jun 2008 12:17:59 +0000 http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10690 I'd say reaching those 8 million people beyond your print reach is valuable. Beyond drawing national advertisers, you're building a brand. Those far-flung audience members rely on your publication to be the first, most reliable account of whatever it is they're seeking. (In this case, I'm guessing it's the inside the beltway stories being covered by fewer and fewer local and regional papers.) As for your own blog, Mindy, it's worthy noting that your most loyal readers may only click once or so a month. They might hang on your every word in Google Reader, but unless they feel compelled to post a comment or to read others' comments, they may never click through to show up in your hit tracker. Judging by your 2,000+ readers in feedburner, I wouldn't worry about your audience loyalty. I’d say reaching those 8 million people beyond your print reach is valuable. Beyond drawing national advertisers, you’re building a brand. Those far-flung audience members rely on your publication to be the first, most reliable account of whatever it is they’re seeking. (In this case, I’m guessing it’s the inside the beltway stories being covered by fewer and fewer local and regional papers.)

As for your own blog, Mindy, it’s worthy noting that your most loyal readers may only click once or so a month. They might hang on your every word in Google Reader, but unless they feel compelled to post a comment or to read others’ comments, they may never click through to show up in your hit tracker. Judging by your 2,000+ readers in feedburner, I wouldn’t worry about your audience loyalty.

]]> By: Adrian Monck http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10686 Adrian Monck Mon, 02 Jun 2008 16:15:23 +0000 http://mindymcadams.com/tojou/2008/numbers-in-the-newsroom-and-in-the-audience/#comment-10686 Re: cuts - how much quicker does technology allow journalists to work? Surely much, much quicker. Re: reach - is an advertising value and all the value in the chain is still with Google which controls the route to the page being viewed. Re: cuts - how much quicker does technology allow journalists to work? Surely much, much quicker.

Re: reach - is an advertising value and all the value in the chain is still with Google which controls the route to the page being viewed.

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