Comments on: Pay per view? Make that get paid per view(er) http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/ Notes from the classroom and observations about professional practices for sharing the news on digital platforms. Fri, 27 Jan 2012 00:54:12 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Angela Grant http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6962 Angela Grant Sat, 12 Jan 2008 16:06:56 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6962 A blogger has the tools at his or her fingertips to promote the blog's content. StumbleUpon, Digg, linking to other blogs, commenting on other blogs, emailing links to interested parties, etc. So a blogger has more control over whether or not the content gets a lot of views. A regular journalist writing for the newspaper doesn't have control over the play of his or her story, in the paper or online. It's decided by the editors. You can still pimp your stories out on the Internet by emailing them and whatnot, but there's not quite as much control as a blogger columnist would have. It doesn't seem fair. A blogger has the tools at his or her fingertips to promote the blog’s content. StumbleUpon, Digg, linking to other blogs, commenting on other blogs, emailing links to interested parties, etc. So a blogger has more control over whether or not the content gets a lot of views.

A regular journalist writing for the newspaper doesn’t have control over the play of his or her story, in the paper or online. It’s decided by the editors. You can still pimp your stories out on the Internet by emailing them and whatnot, but there’s not quite as much control as a blogger columnist would have.

It doesn’t seem fair.

]]> By: Patrick Yen http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6862 Patrick Yen Wed, 09 Jan 2008 20:54:57 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6862 Related: <a href="http://gonzopj.blogspot.com/2008/01/how-ap-needs-to-step-up-to-plate.html" rel="nofollow">How the AP needs to step up to the plate</a> Excerpts: "If you write one story for the AP, and it is syndicated on 200 different websites, then it is generating ad revenue from 200 different websites at the same time. Think about it. You, as the content producer, deserve a cut of that revenue. That means you deserve to retain at least some ownership of rights to your work in the process." "One story published on one site may not have a lot of hope for generating much ad revenue, but one story (that you own the rights to) published on 200 different websites can make a decent chunk of change, especially if it’s a good story. And it may generate revenue continuously. The AP has the existing infrastructure, they just need to step up to the plate and get it together." Related:

How the AP needs to step up to the plate

Excerpts:

“If you write one story for the AP,
and it is syndicated on 200 different websites,
then it is generating ad revenue from 200 different websites at the same time.

Think about it.

You, as the content producer, deserve a cut of that revenue.
That means you deserve to retain at least some ownership of rights
to your work in the process.”

“One story published on one site may not have a lot of hope
for generating much ad revenue,
but one story (that you own the rights to)
published on 200 different websites can make a decent chunk of change,
especially if it’s a good story.

And it may generate revenue continuously.

The AP has the existing infrastructure,
they just need to step up to the plate and get it together.”

]]> By: Mindy http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6851 Mindy Wed, 09 Jan 2008 13:28:56 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6851 @Lucas: You're correct in what you said about "necessary" and "important" journalism. I had in mind a particular columnist I used to read whose columns consistently amazed me in their pointlessness. (I had to read them because I was the copy editor.) I always found myself thinking, "I can't believe they pay this guy to write this drivel." @Lucas: You’re correct in what you said about “necessary” and “important” journalism. I had in mind a particular columnist I used to read whose columns consistently amazed me in their pointlessness. (I had to read them because I was the copy editor.) I always found myself thinking, “I can’t believe they pay this guy to write this drivel.”

]]> By: Notes from a Teacher: Mark on Media » Tuesday squibs (updated) http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6843 Notes from a Teacher: Mark on Media » Tuesday squibs (updated) Wed, 09 Jan 2008 06:50:24 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6843 [...] kerfuffle over the idea that clicks count. Two posts, both of which I largely agree with, from Mindy McAdams and Mathew Ingram, help put things in [...] [...] kerfuffle over the idea that clicks count. Two posts, both of which I largely agree with, from Mindy McAdams and Mathew Ingram, help put things in [...]

]]> By: Lucas Grindley http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6830 Lucas Grindley Tue, 08 Jan 2008 23:56:09 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6830 The important thing to remember about the Gawker system and what I'm advocating is that base salaries are NOT replaced by a page view commission. Instead, there's base salary plus a bonus based on the number of page views generated. And I'm tempted to dispute this assumption that so-called "important" stories are impossible to make popular online. I've seen a lot of great investigative reports that slam page views. And I've seen a lot of boring, wonky baloney that might be "important" but is still poorly done. Quality matters. Too often "important" is an excuse to write things from the perspective of officials and from meetings. Go talk to the people affected by these stories and it's fair to expect page views will rise. The important thing to remember about the Gawker system and what I’m advocating is that base salaries are NOT replaced by a page view commission. Instead, there’s base salary plus a bonus based on the number of page views generated.

And I’m tempted to dispute this assumption that so-called “important” stories are impossible to make popular online. I’ve seen a lot of great investigative reports that slam page views. And I’ve seen a lot of boring, wonky baloney that might be “important” but is still poorly done.

Quality matters. Too often “important” is an excuse to write things from the perspective of officials and from meetings. Go talk to the people affected by these stories and it’s fair to expect page views will rise.

]]> By: matt king http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6829 matt king Tue, 08 Jan 2008 22:23:49 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6829 Right on. The discussion about what's "necessary" is a black hole, but I like your instincts on this. Distinctions have to be made among the type and value of contributions. Right on. The discussion about what’s “necessary” is a black hole, but I like your instincts on this. Distinctions have to be made among the type and value of contributions.

]]> By: Pat Thornton http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6822 Pat Thornton Tue, 08 Jan 2008 18:47:36 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6822 Mindy, Everything you say makes sense. It's just something this industry has a hard time grasping, especially since many newspapers are union operations. But a columnist, blogger, critic, etc should be paid on how popular he or she is. Those people do not do necessary news, as you say. They don't need to be subsidized. CPM is also a good way to judge how popular our content is, and if readers aren't reading it, and it isn't necessary news, we should cut it. That's how other businesses work. And let's be real here, newspapers are businesses. Mindy,

Everything you say makes sense. It’s just something this industry has a hard time grasping, especially since many newspapers are union operations.

But a columnist, blogger, critic, etc should be paid on how popular he or she is. Those people do not do necessary news, as you say. They don’t need to be subsidized.

CPM is also a good way to judge how popular our content is, and if readers aren’t reading it, and it isn’t necessary news, we should cut it.

That’s how other businesses work. And let’s be real here, newspapers are businesses.

]]> By: Patrick Yen http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6820 Patrick Yen Tue, 08 Jan 2008 18:29:03 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6820 Also, here's a useful link dated January 2, 2008.. <a href="http://www.problogger.net/archives/2008/01/02/blog-networks-and-how-they-pay-bloggers/" rel="nofollow">http://www.problogger.net/archives/2008/01/02/blog-networks-and-how-they-pay-bloggers/</a> Also, here’s a useful link dated January 2, 2008..

http://www.problogger.net/archives/2008/01/02/blog-networks-and-how-they-pay-bloggers/

]]> By: Patrick Yen http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6819 Patrick Yen Tue, 08 Jan 2008 18:15:25 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6819 To the best of my knowledge, I started personally this discussion last September: <a href="http://gonzopj.blogspot.com/2007/09/ad-revenue-profit-sharing-metacafe.html" rel="nofollow">http://gonzopj.blogspot.com/2007/09/ad-revenue-profit-sharing-metacafe.html</a> <a href="http://www.lightstalkers.org/is_ethical_photojournalism_a_bad_business" rel="nofollow">http://www.lightstalkers.org/is_ethical_photojournalism_a_bad_business</a> Please correct me if I'm wrong. I have enjoyed reading these criticisms you have presented. To the best of my knowledge,
I started personally this discussion last September:

http://gonzopj.blogspot.com/2007/09/ad-revenue-profit-sharing-metacafe.html
http://www.lightstalkers.org/is_ethical_photojournalism_a_bad_business

Please correct me if I’m wrong.

I have enjoyed reading these criticisms you have presented.

]]> By: The “pay for traffic” debate continues - - mathewingram.com/work http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/comment-page-1/#comment-6811 The “pay for traffic” debate continues - - mathewingram.com/work Tue, 08 Jan 2008 16:00:07 +0000 http://mindymcadams.com/tojou/2008/pay-per-view-make-that-get-paid-per-viewer/#comment-6811 [...] any case, Trunk was a columnist/blogger, not an investigative journalist writing for the front page of a news site. And as I’ve [...] [...] any case, Trunk was a columnist/blogger, not an investigative journalist writing for the front page of a news site. And as I’ve [...]

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