Comments on: Tactics of a smart newspaper

By: Used to Live in TN

Used to Live in TN — Tue, 05 Aug 2008 17:29:35 +0000

Good to see the Chattanooga Times Free Press finally got on board the web train.

For years they locked out the masses from their website unless you subscribed to the print edition.

That strategy led to the launch of this site:
http://www.chattanoogan.com/

Which now owns breaking news in Chattanooga.

By: Profundizar la información más allá del papel « PriXmA

Profundizar la información más allá del papel « PriXmA — Tue, 05 Aug 2008 07:18:21 +0000

[...] papel no están muertos y la metamorfosis que están sufriendo son en pro de la supervivencia. La incorporación de íconos alternativos para competir con los diarios virtuales, son una necesidad de mezclar contenidos [...]

By: Rich

Rich — Tue, 05 Aug 2008 01:06:26 +0000

Mindy, I just wanted to point out that this is an Ellington CMS client. Times Free Press buys the software, but employs their own designers to customize their look and feel of the website.

By: Marsters

Marsters — Mon, 04 Aug 2008 20:03:46 +0000

Only in the blurbs that reference someone else’s Web site is the URL given. I would add the newspaper’s URL to every blurb, no matter how redundant it seems. I don’t know if the URL is in the folio or elsewhere on each page, but it should be everywhere. The name of the newspaper is on every page, I’m sure. So put chat.com or whatever it is there too. Oh, and when developing a URL for the paper, make it extremely simple and memorable.

By: Peg Achterman

Peg Achterman — Mon, 04 Aug 2008 01:13:39 +0000

Another piece to like that we don’t see enough of on newspaper websites - few sites at all really. I nice friendly set of navigation choices. I clipped it, but cannot attach here, so I’ll send it to Mindy for attach if she would like.
The options are things like “email this, printer-friendly, iPod friendly, comments, share” AND..even a font-size increaser! Cool.

By: Como promocionar un medio digital desde el papel | Sicrono

Como promocionar un medio digital desde el papel | Sicrono — Sat, 02 Aug 2008 03:35:38 +0000

[...] Vean algunas imágenes que tomó Mindy para TOJ: [...]

By: Alexandre Gamela

Alexandre Gamela — Fri, 01 Aug 2008 19:18:05 +0000

The icons, the way things are presented, are excellent, i always imagined to do things like that on paper, as the other half for a newspaper’s website. As far looks and function go, it goes pretty far.

By: Kate Martin

Kate Martin — Fri, 01 Aug 2008 15:06:42 +0000

Despite the inside baseball of the paper itself, I really like how it refers readers to the Web for extra information or to comment on issues. I think the key to retaining readers is getting them to feel more connected to their newspaper.

Case in point, I am a video game geek, and I started posting on message boards for a certain game in 2000. I haven’t played that game in more than seven years, but I still post on that message board because I made friends and I feel connected. Maybe it’s different for newspapers (I don’t know of any news forums that existed in 2000). I think there has to be a parallel somewhere though.

By: Mindy

Mindy — Fri, 01 Aug 2008 13:31:00 +0000

@Matt - Once again, you prove the adage that my readers know more than I do. I would like to look up circulation numbers for the Times Free Press, but no time right now. In spite of Hussman’s anti-Web attitude, the Web site is not bad at all (not great, but not bad), and the print product is really top-tier. I stand by my impression!

By: Matt Waite

Matt Waite — Fri, 01 Aug 2008 13:22:09 +0000

The deep, deep irony of your impression is that this man owns that paper.

Maybe he had a change of heart…