It is a great service!

I’m always looking for new people and publications to add to the list, too.

Innovators are the freaks of nature, like Nikola Tesla for example.

Tesla was years ahead of his time. He was also suppressed by the establishment and marginalized by society.

Many of his competitors, like Thomas Edison, would blatantly steal his ideas without crediting him.

I know from personal experience that many of my ideas from years ago are just now starting to hit the mainstream, albeit without proper citation of course.

Being a true innovator is not a pretty thing. You’ve gotta have spine, and you’ve gotta be willing to fail over and over again.

Most people just don’t have the courage for that kind of activity.

Twitter best shined when everyone and their mom was blogging E3. And now even old white Republicans are picking up on it. They’re tweeting their protest at the House.

Dog bites man IS news to some people. But it will never merit a reporter to go out on the scene. And now, it won’t be needed. The event will be twittered.

Actually the popularity of Twitter might lead to more and more brands getting brand jacked, as consumers stay ahead of the curve of firms:

http://www.thisisherd.com/2008/08/major-brands-at-risk-of-brand-jacking.html

I think some folks look at theory as some sort of impractical daydreaming or fantasy play, when in fact we can use theories to evaluate new things as they are happening.

If a theory has been applied to tons of diverse cases (as Rogers’s theory has been), and has frequently been found valid, it sure does make sense to lay that theory onto the next new thing that might impact YOUR BOTTOM LINE and do some thinking about “what if.”

I think most educated people would see the value in that.

At a Knight Foundation meeting of grantees of all shapes and sizes a couple weeks ago, I was taken aback when one presenter pretty much told the audience of news org thought leaders, J-School experimenters, and general innovators to not worry about the early adopters, as if there was no ROI to reaching them where they live.

It was a little bizarre, but I just chalked it up to ignorance rather than curmudgeon-ance.

News organizations (and advertisers) have traditionally been after *exactly* those early adopters, who would read a long investigative piece — or use a new product — and, of course, *tell their friends* about it.

Everything we learned in media theory classes applies to informing the public — go figure.