Another thought: I watched the two reviews. The Mossberg one is definitely more “boring”, but you know what? I didn’t really mind. When I look at video reviews of gadgets, what I want is basically information about the gadget, and seeing the gadget in someone’s hands (the e-commerce substitute for feeling something in my own hands). While the Pogue report was definitely livelier, I pretty much tuned out all the “comedic” elements and only paid attention when Pogue was giving info about the phone and when they were showing screenshots of the phone. I think you have to take context and subject matter into consideration as well when deciding which approach to take with a report. Being entertaining can help for certain types of reports, but for some others it just doesn’t matter.