Watching the consumers
Many journalists tell me that the numbers for Web site visitors are watched very closely in their newsrooms. They know which videos get clicks and which ones don’t. They know which thumbnails translate into high numbers for photo galleries. These numbers are driving a lot of decisions about resources — and content — on news Web sites, from what I gather.
I wonder whether the number-watching is focused on the right numbers.
You big guys can laugh at my little numbers, but I really would like to know if there’s any pattern to be discovered among those folks who view more than two pages. If there is a pattern, that would be some very useful stuff to know.
Likewise, I’d love to know what the folks who stay so long are liking so much. The 78 percent who are gone in 30 seconds don’t interest me. I think I would learn more from studying the 12 percent who hang around longer.
These charts come from Google Analytics — but surely you can get something comparable from your Omniture data.
I know there’s all kinds of crazed devotion to hits and clicks and pageviews, and I know “time spent” is problematic in its own right. But what I’m looking at here is a question about what a site is doing right.
Analyze that, and maybe we can learn how to do more of it.