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Teaching Online Journalism

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Notes from the classroom and observations about today's practice of journalism online

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We could do better

The first image below shows a story that was on the Web front of The New York Times on Sunday, Nov. 2. It’s a feature interview with a woman who hand-fits the neck of a guitar to the body of the instrument.

The second image below shows an online graphic that appeared in the Travel section of The New York Times in February 2008.

Why on earth would you neglect to embed a link to this graphic within the story that ran on Sunday? I know the answer — the left hand doesn’t know what the right hand is doing. But this is the kind of thing that news organizations absolutely must improve.

There’s also a nice Travel section story from February — about touring the guitar factory in Nazareth, Pa. — that isn’t linked to either one of the above items.

You want a reader to view more pages and stay longer on your site? Then you’ve got to stop wasting assets this way.

This entry was posted on Monday, November 3, 2008, at 7:13 am and is filed under audiences, examples, graphics, journalism, multimedia, newspapers, online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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