Comments on: What is your strategy for video? http://mindymcadams.com/tojou/2008/what-is-your-strategy-for-video/ Notes from the classroom and observations about today's practice of journalism online Thu, 08 Jan 2009 00:45:23 +0000 http://wordpress.org/?v=2.6.1 By: Ronald Yaros http://mindymcadams.com/tojou/2008/what-is-your-strategy-for-video/#comment-12275 Ronald Yaros Wed, 01 Oct 2008 18:18:03 +0000 http://mindymcadams.com/tojou/?p=1388#comment-12275 Based on my research here at Maryland, it's not only the "quality" of the video but the length and the specific content of the video. It's also important to know whether the audience is expected to watch a traditional, "self-contained" linear package that runs more than 30 seconds whether the audience can select from a collection of shorter "clips" that are also integrated with text and other multimedia. (BTW, the latter appears to be much more effective and interesting.) In other words, quality of the video appears to be just one of many variables that contribute to one's perceived effectiveness of the video. Based on my research here at Maryland, it’s not only the “quality” of the video but the length and the specific content of the video. It’s also important to know whether the audience is expected to watch a traditional, “self-contained” linear package that runs more than 30 seconds whether the audience can select from a collection of shorter “clips” that are also integrated with text and other multimedia. (BTW, the latter appears to be much more effective and interesting.) In other words, quality of the video appears to be just one of many variables that contribute to one’s perceived effectiveness of the video.

]]> By: Angela Grant http://mindymcadams.com/tojou/2008/what-is-your-strategy-for-video/#comment-12257 Angela Grant Mon, 29 Sep 2008 02:17:29 +0000 http://mindymcadams.com/tojou/?p=1388#comment-12257 I'm experimenting to build an audience for those videos though. I’m experimenting to build an audience for those videos though.

]]> By: Angela Grant http://mindymcadams.com/tojou/2008/what-is-your-strategy-for-video/#comment-12256 Angela Grant Mon, 29 Sep 2008 02:16:59 +0000 http://mindymcadams.com/tojou/?p=1388#comment-12256 If you drop an artistic, smart documentary journalism video on the Internet, and no one clicks to view it, does it still make a sound? If you drop an artistic, smart documentary journalism video on the Internet, and no one clicks to view it, does it still make a sound?

]]> By: Ryan Sholin http://mindymcadams.com/tojou/2008/what-is-your-strategy-for-video/#comment-12220 Ryan Sholin Wed, 24 Sep 2008 13:35:36 +0000 http://mindymcadams.com/tojou/?p=1388#comment-12220 <em>"Because 90 percent of journalism is NOT breaking news."</em> Hmm, maybe 90% of journalism isn't breaking, but what percentage of breaking news videos drive more traffic than doc-style storytelling pieces? 90? Probably lower than that, but I usually argue there's more value for Web viewers in short and sweet than there is in stand-alone story forms. “Because 90 percent of journalism is NOT breaking news.”

Hmm, maybe 90% of journalism isn’t breaking, but what percentage of breaking news videos drive more traffic than doc-style storytelling pieces?

90?

Probably lower than that, but I usually argue there’s more value for Web viewers in short and sweet than there is in stand-alone story forms.

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