Seeking a business model for journalism
I came across this chart on a blog authored by three Australian business scholars:
The original comes from Steven Johnson’s presentation at SXSW earlier this year, and when I followed the link to his post, I remembered reading it. But I guess I didn’t really spend much time on the chart that time around; I didn’t remember the chart at all. Now I’m thinking it’s a pretty neat representation of this “ecosystem” of news and information.
Tim Kastelle points out that “the functions that seem to make money in these type of systems are aggregating and filtering” — and thus when we brainstorm about new business models, we need to look deeply at those functions.
What I like most about the chart is that it tries to represent the news environment as it is now, without skewing it toward some idealistic model that doesn’t reflect reality. What I don’t agree with is those one-way arrows — everything in this model flows in two directions now.