Comments on: Seeking a business model for journalism

By: Imran

Imran — Sat, 27 Mar 2010 13:01:01 +0000

I just did an analysis on using adverts as a business model for journalism that you might be interested in:

http://blog.awesomezombie.com/2010/03/journalism-advertising-business-model.html

By: Ecossistema jornalístico, papel, internet e outros coisas mais » Ensino de Jornalismo

Wed, 28 Oct 2009 20:41:44 +0000

[...] para Mindy McAdams, jornalista que atua na área de ensino, o gráfico de Johnson, [...] tenta representar o ambiente [...]

By: business models summary « Business Models « Innovation Leadership Network

Sun, 04 Oct 2009 00:37:20 +0000

[...] or service fits within the ecosystem that surrounds it. For journalism, this means thinking about all of the functions in Steven Johnson’s news ecosystem model. You can create an innovative business model by [...]

By: Tim Kastelle

Tim Kastelle — Fri, 02 Oct 2009 04:00:41 +0000

Lisa, PR should definitely be included somewhere, as it is a function that clearly is playing a role in news generation. Just to clarify, the diagram originated with Steven Johnson – so he should get the credit for the thinking behind it.

By: Lisa Weidman

Lisa Weidman — Thu, 01 Oct 2009 20:11:52 +0000

I agree that this is a useful way to think about the ecosystem of news and information. But, Tim,
don’t you think that PR professionals should be added to the list of news creators? They are as much a source of news content as direct events–and they are going direct to their target audiences (i.e., bypassing traditional news media) more and more these days.

By: KevinG

KevinG — Wed, 30 Sep 2009 18:45:22 +0000

It is an interesting diagram. A couple of things came to mind while pondering it over the last day or so:

1) There is only two sources of revenue for journalism: advertising and donation. Donations sustain NPR but are unlikely to sustain many large organizations.

2) Overlaying the heirarchy of generation, commentary, curation and distribution ( a hangover from tradtional models ? ) may obscure where future opportunites lie.

3) Future opportunities are more likely to be smaller in scale. It is becoming a long tail business environment. Looking for ways to rebuild large vertical organizations in the short term is not likely to be productive.

3a) It seems likely that lessons could be drawn from the telecoms industry of 20 and 30 years ago. That is monopoly to lots of smaller scale providers, to specialization leading back to working verticals.

4) Content based niches are successfull at creating a following and should be able to generate revenue from that following.

5) Agregators will always have eyeballs. Aren’t the current forces driving traditional media into the roll of aggregators?

By: David Wescott

David Wescott — Tue, 29 Sep 2009 21:38:22 +0000

This is indeed very interesting – I’m hoping you got my note yesterday about trying to establish a virtual business incubator for the journalism industry. The simple truth is no one has figured out the new business model. An incubator might be able to give entrepreneurial journalists an opportunity to start up new models and we can all see which ones might grow and thrive.

http://itsnotalecture.blogspot.com/2009/09/saving-journalism-through-business.html

By: Tim Kastelle

Tim Kastelle — Tue, 29 Sep 2009 20:05:49 +0000

Thanks very much for the mention Mindy. Thanks also for the Reporter’s Guide to Multimedia Proficiency, which is a fantastic resource. I agree with you that the arrows need to be pointing in both directions in the diagram – and I also think that different successful business models will each have unique combinations of functions taken from among those in the chart.

Martha – I think that those are still probably the three methods of payment that are most likely to work, but that the important shift to make is to start thinking about what news-related functions can best generate revenue from those sources. I think that the politico.com model is a good one – I describe it in some detail here:

http://timkastelle.org/blog/2009/09/free-news/

By: Martha Rojas

Martha Rojas — Tue, 29 Sep 2009 18:33:30 +0000

I would like to know in simple words what would be the new model of bussiness in journalism. Practically I see only advertising, or selling news, or getting donations, Is there a new one?
Thank you and regards.

By: modelos de negócio, valores de fundo e a salvação da pátria do jornalismo « monitorando

Tue, 29 Sep 2009 14:20:03 +0000

[...] MacAdams problematiza levemente a busca por novos modelos de negócio no jornalismo, assunto que vem crescendo em complexidade e importância com a crise dos jornais [...]