By Mindy McAdams

Chamillionaire ringtonesPennywise ringtones

Teaching Online Journalism

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Notes from the classroom and observations about today’s practice of journalism online

Archive for the “advertising” category

A course in ‘new media business’

Thursday, October 2, 2008

Vin Crosbie, a longtime consultant to newspapers, accepted a one-year teaching appointment at Syracuse University last year and recently re-upped for a second tour of duty. In a blog post titled Life Aboard an Academic Supercarrier, he provides his outline for a course called New Media Business. Here’s a stripped-down version:

Introduction / The Internet Timeline
Digital [...]

‘At what point does this become our problem?’

Saturday, April 19, 2008

Found randomly, read with pleasure:
It’s time for a new plan. What about allowing subscription cell phone updates for our best apps, or a choice for ad-supported and free? What about harvesting user information and allowing for targeted, premium advertising (the Facebook model)? What about sponsorship?
The journalists who are doing this kind of work are spilling [...]

Pay per view? Make that get paid per view(er)

Tuesday, January 8, 2008

This discussion has been going on for a while (see Lucas Grindley’s original take here and his more recent reaction to Ed Wasserman’s column in the Miami Herald here) — some people find it horrifying that a journalist might get a higher (or lower) rate of pay based on how many readers he or she [...]

‘It happened to television, radio and cable’

Monday, September 24, 2007

This video is very effective in getting its message across.

Video by: SavetheInternet.com
Quote by: Bill Moyers (in the video, at 2:10)

One way to make money online

Monday, June 4, 2007

Here’s one of those ideas that could make lots of money for you. I’m giving it away free, so buy me lunch or something if it works for you.
I was poking around on the Wichita Eagle site, looking at Ron Sylvester’s story about the BTK killer book, which he explained in a post at his [...]

Craigslist — the essence of "sticky"

Wednesday, December 13, 2006

Craigslist got my stuff back for me after it had been stolen.
The details of the theft (my bicycle panniers and their contents) are not important. I was so mad, though (the theft took place in midafternoon on the major street in town, not 10 feet from the curb), that I wanted desperately to do something. [...]

Ad agency drops lawsuit against Maine blogger

Sunday, May 7, 2006

There’s a new case study for how blogs work — particularly how the blogosphere support network can raise one blog’s visibility.
A man in Maine, at the far northeastern corner of the U.S., writes a blog called Maine Web Report. His name is Lance Dutson. The blog was not at all well-known before this series of [...]