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Teaching Online Journalism

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Notes from the classroom and observations about today’s practice of journalism online

Archive for the “audiences” category

MVPs for December

Sunday, January 27, 2008

Most visited posts on this blog from December 1, 2007, through January 1, 2008, according to Google Analytics:

Learning Flash is not the answer
Tape vs. hard drive vs. card, and AVCHD
You need this to get a job in journalism
Learning the new tools for storytelling
The $200 Linux laptop, fully loaded

For that time period, 1,085 URLs [...]

Podcasts as a side dish, not the main course

Thursday, January 3, 2008

Fighting against boredom is a big part of teaching. One of the struggles I face as a teacher is finding a balance between reviewing the assigned reading (and the assigned viewing, e.g. professional online work) and being too repetitious. Students who avoid doing the reading want the teacher to provide a full regurgitation, which obviously [...]

What is your measuring stick?

Friday, December 14, 2007

At the thoughtful online-J blog Ricochet, Chrys Wu today points us to a first-rate post by Chip Griffin titled Throwing Out the Social Media Rulebook. This is very, very useful for all the journalistic folks who are trying to evaluate whether new online stuff you’re trying out is working — or not.
I’m here to tell [...]

Are you networking, in all the right ways?

Tuesday, November 27, 2007

The other day, a friend of mine said some sites we were discussing should get together and become a “portal.” I had to bite my tongue. Portals — what a sad, misguided idea that was!
Portals always seemed to me like an undifferentiated mess — like the failed Pathfinder site that Time Inc. carried around its [...]

Connecting people to people

Thursday, November 22, 2007

The missing link in the concept of “community” on news organizations’ Web sites: Who are these people? New media consultant Marshall Kirkpatrick says you can add the necessary social glue without trying to look like a cheesy Facebook imitator:
… instead of adding a social network to their site, they should just add rich user profile [...]

Journalism 101: Pictures sell news

Sunday, November 18, 2007

Too many people in the journalism field still don’t get it: Great photography tells a story. And it sells the story too. Here’s an example of how it pays — yes, actually pays, in terms of bigger audiences — to understand that.

“D” is a local magazine for the Dallas - Fort Worth (Texas) area. Usually [...]

Connection: The core of storytelling

Friday, October 12, 2007

Today in class I told the students: You don’t really have a story if you simply tell me about an issue, a trend, or even an event. If you want me to relate to the issue, you’re going to have to personalize it.
The best way to do that: Use a character.
I don’t mean a fictional [...]