By Mindy McAdams

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Teaching Online Journalism

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Notes from the classroom and observations about today’s practice of journalism online

Archive for the “business” category

How to foster innovation

Wednesday, May 7, 2008

How to become a (dying) dinosaur:
When I entered Disney, it was like a classic Cadillac Phaeton that had been left out in the rain … The company’s thought process was not, “We have all this amazing machinery — how do we use it to make exciting things? We could go to Mars in this rocket […]

‘At what point does this become our problem?’

Saturday, April 19, 2008

Found randomly, read with pleasure:
It’s time for a new plan. What about allowing subscription cell phone updates for our best apps, or a choice for ad-supported and free? What about harvesting user information and allowing for targeted, premium advertising (the Facebook model)? What about sponsorship?
The journalists who are doing this kind of work are spilling […]

A new documentary about newspapers

Monday, April 7, 2008

See the trailer on YouTube. See the promo Web site. Read a review.
Stop the Presses: The American Newspaper in Peril premiered April 2 in Dallas, Texas.

Journalists need business sense

Wednesday, April 2, 2008

Here’s Paul Conley’s latest advice for those who are training the next generation of journalists:

Give up on trying to convert your peers.
Instead, push to give your students the tools that will allow them to see the world and the publishing industry clearly.
Fight to have a business finance and/or accounting course as a requirement for graduation.
Force […]

When competition comes to town, a newspaper blinks

Wednesday, February 13, 2008

Newspaper Web sites — it’s hard to know where to begin explaining what’s wrong with them. Rather than beat a dead horse, you could think about the reasons why a non-newspaper local news Web site completely trumps a newspaper site in its own market.
This is the fascinating subject of a post Howard Owens made yesterday. […]

Expanding the news brand via acquisitions

Friday, December 21, 2007

It’s high time I sent some blog love to Lucas Grindley, a journalist at HeraldTribune.com in Sarasota, Florida. He compiled a list in April 2007 of “businesses newspapers should buy” — and lo and behold, the buying has begun!
First Jupitermedia bought MediaBistro (July 2007).
Then News Corp. bought Beliefnet (announced Dec. 5), a site about religion […]

Do newspapers have a future?

Monday, November 19, 2007

The Newspaper Association of America finds itself chained to a product description in an era when the product (the medium) is not in a sustainable position. The NAA formed in 1992 when seven newspaper industry associations merged. One, the American Newspaper Publishers Association, was founded in 1887.
In 1887, there was only one way to travel […]