By Mindy McAdams
You will see something cool here if you upgrade your Flash player.
Terry Heaton has the word:
If your web advertising strategy is built around page views, you’re going to have to find another way to sell. We’ve been saying this day would come for a long time, and today, The Wall St. Journal is reporting that Nielsen//NetRatings will drop the page view as a metric to measure [...]
Followthemedia says The Tampa Tribune’s plan to reorganize its priorities and workflows just might be a good blueprint for other metro dailies too.
The Tribune is catching up on all the things that many metropolitan newspapers have done before it — outsourcing back office jobs (classified advertising telephone sales, circulation, customer service), changing page width, getting [...]
There are 204 newspapers in the Florida Press Association (which provides handy links to the newspapers’ Web sites). Of those, 46 are dailies. The State Library of Florida lists 55 dailies in our state (also with links).
One is a truly great newspaper, the St. Petersburg Times (circ. 327,390). It’s often held up as a model [...]
From The Wall Street Journal (April 2, 2007):
MSNBC.com, the No. 2-ranked news Web site behind Yahoo News, is starting its first branding ad campaign this week. Instead of selling itself as a “breaking news” destination, as it once did, the site is trying to highlight the range of news and entertainment it offers. Spots in [...]
This word “entrepreneurial” is popping up a lot in the journalism blogs lately.
A reader called “Mac” left this comment on an earlier post (The changing skill set for journalists):
Technology and multimedia skills are certainly important, but the entrepreneurial aspects are absolutely vital for future journalists. I certainly wish *I* had been given a heads-up on [...]
Poached and condensed from Larry Dignan, writing at ZDNet (”How journalism education should change“):
Teach entrepreneurship: I can’t emphasize this point enough…. Most journalists will ultimately wind up working for themselves. Why not teach them how? Why can’t journalism schools offer seed money to content startups? [Does he think we have money? Has he seen what [...]
I attend at least two conferences a year, and usually more. There are many others that I could go to, but I don’t like to take the time if I don’t think I’m going to get much out of it.
One of the things I hate most is when I go to a panel expecting it [...]
Search all entries in this blog back to December 2005
Choose your language
You are currently browsing the archives for the business category.
Visits since July 1, 2007
Teaching Online Journalism is proudly powered by WordPress | Teaching Online Journalism theme adapted from Blank Theme
This
work is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Please attribute this work in the manner specified: with a link back to this blog.
