By Mindy McAdams
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One key to selling advertising is your ability to assure the advertiser that people will see his or her ad. One of the problems with Web sites — especially news Web sites — is that they have so many pages. The chances that someone will see an ad (if it appears on just one page) [...]
Engagement — one of three legs needed to support successful social media projects. (The others are inclusion and aggregation.) What does this mean for journalists, for news organizations?
Paul Gillin, a social media consultant and former technology journalist, says journalists have to play “to people’s particular interests” if we hope to engage the public. I know, [...]
I can’t get Sarah Palin’s gibes about “community organizer” out of my mind. I felt somewhat sick at how raucously the big crowd laughed at the phrase every time she said it. What kind of people are these, I wondered, who disrespect the idea of organizing a community to work on its own behalf? I [...]
Can a newspaper eliminate all beats? That seems to be the plan at the Tampa Tribune.
Division of newspaper journalism work into “beats” has practical benefits. The reporter on the cops beat gets to know local law enforcement and local crime pretty well. (The cops reporter can tell you which streets are unsafe at night!) He [...]
Scott Karp wrote a kind of case study about what we all want from local news online, based on his quest for information about a big storm in his home area near Washington, D.C.
This is very instructive: What he wanted to know, and how hard it was to find.
His concern about power outages resonated with [...]
Tear down the newsroom and remake it in the image of digital reality — that’s what The Atlanta Journal-Constitution has done, according to Shawn McIntosh:
… we had to address our newsroom’s core structure. The AJC and ajc.com had to become faster and more nimble. Having more than a dozen desks and departments devoted to specific [...]
Newspaper Web sites — it’s hard to know where to begin explaining what’s wrong with them. Rather than beat a dead horse, you could think about the reasons why a non-newspaper local news Web site completely trumps a newspaper site in its own market.
This is the fascinating subject of a post Howard Owens made yesterday. [...]
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