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Teaching Online Journalism

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A macro approach to micropayments

Lots of folks were talking about micropayments for journalistic content this week (example). One thing I’ve mulled over is a daily fee that’s quite small (say, 50 cents? Maybe even less). I think this is easier to accept than a fee per article; most articles are so short, and really, you might only read the […]

What’s your strategy for your online work?

Recently several students have asked me questions about what kind of content to put in their blogs. At the same time, I’ve heard a few random remarks to the effect of: “I just don’t get Twitter.” After reading a post by Craig Newmark about why he retweets what others have said, I realized that many […]

Journalists must build a personal brand: 10 tips

This post was inspired by one written by Joe Grimm, the longtime journalism jobs adviser. DigiDave (Dave Cohn) is a living example of this — and naturally, he has written a blog post about the topic. Ryan Sholin cautions us to be authentic in this pursuit — an honest brand is valuable; a fake or […]

How to teach online journalism: 6 questions

We’ve reached the point where having journalism students take one isolated class about “online journalism” is not sufficient. Ideally, online reporting and editing skills (and associated ethics) would be integrated into every reporting and editing class. If that’s not happening, then your program will need to offer specialized courses. Here are a few guidelines: A […]

The reality for journalists to face, squarely, now

Found via Delicious — David Schlesinger, editor in chief for Reuters News, said this in a speech to the International Olympics Committee Press Commission on June 23, 2009: We in the traditional media … must concentrate our efforts on defining and developing that which really adds value. That means understanding what really can be exclusive […]

Social journalism: Back to the future

Engagement — one of three legs needed to support successful social media projects. (The others are inclusion and aggregation.) What does this mean for journalists, for news organizations? Paul Gillin, a social media consultant and former technology journalist, says journalists have to play “to people’s particular interests” if we hope to engage the public. I […]

Does journalism create value?

Robert G. Picard impressed me as an awesomely smart person when I first saw him speak at a small online journalism conference a few years ago. Later I found out that he’s well-known and respected in the field of media economics. Last month an essay of his was published with the headline Why journalists deserve […]