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Posts tagged ‘branding’

Branding: Should journalists build a personal brand?

If you’re teaching journalism today, you must be aware of the discussion that surrounds branding. If you’re a young journalist, or someone planning to enter the field of journalism, you need to understand what personal branding means. On June 23, Washington Post columnist Gene Weingarten wrote about this, and in summary, he said it’s a […]

Journalists must build a personal brand: 10 tips

This post was inspired by one written by Joe Grimm, the longtime journalism jobs adviser. DigiDave (Dave Cohn) is a living example of this — and naturally, he has written a blog post about the topic. Ryan Sholin cautions us to be authentic in this pursuit — an honest brand is valuable; a fake or […]