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Posts tagged ‘search’

Are you making the most of your long tail?

On Saturday (the day of the week when traffic to this blog is usually at its lowest), I saw a surprising surge in visits. Turned out a particular post had been linked on Techmeme, and it being a slow day, the link sat on the Techmeme front all day. When I went into my FeedBurner [...]

Bakersfield to launch its own Yelp-like site

Bakotopia’s Dan Pachecho told the crowd at NAA that Bakersfield is “rolling out a Yelp-like ‘Insider Guide’ that will contain profiles on local businesses” (source: The Local Onliner). Bakotopia is a site from The Bakersfield Californian, a family-owned newspaper. Pachecho … sees the Guide as a natural extension of a MySpace-like personal profile section. “If [...]

How to grow your Web traffic

You’re trying to figure out how to increase traffic to your Web site, yes? YouTube’s market share (for all site visits in the U.S.) rose to 0.64 percent (from 0.54 percent) in the week following the inclusion of YouTube videos in the Google Video Search Index (source: Hitwise, via Mashable). That is a one-week growth [...]

Local search and the local newspaper

Don Dodge, director of business development for Microsoft’s Emerging Business Team, says, “Newspapers should own local search results.” Rob Hyndman, a Toronto lawyer, disagrees. The conversation reminded me of why I prefer Yelp over any newspaper’s local reviews section. I always use Yelp before I travel to any U.S. city. I also post reviews there [...]

Search is more important than you realize

This is too good to bury deep inside my earlier post about the Maine blogger story: Soon after the lawsuit came to light, Mr. McCartin [Tom McCartin, president of Warren Kremer Paino Advertising] told Ad Age he was most concerned about the blog because if potential clients search for the agency online, they could see [...]

Use of tags as a social act

I don’t know how easy tagging is for the average writer or blogger. To me, it’s not hard, but it’s a bit of an annoyance — an extra step. I tag because tags are what allow me to find my own stuff, and they are a large reason why I blog as much as I [...]

Yes, search absolutely DOES drive traffic

In the past week or two, I have noticed that almost half my visitors to this blog come by way of search — mostly Google; then Yahoo! and MSN search; and then, Blogger and Technorati search. I mean … almost half! Who knew? Obviously, if I have figured this out, others have too. Notably, Chris [...]