Posted on April 2, 2008
Journalists need business sense
Here’s Paul Conley’s latest advice for those who are training the next generation of journalists:
- Give up on trying to convert your peers.
- Instead, push to give your students the tools that will allow them to see the world and the publishing industry clearly.
- Fight to have a business finance and/or accounting course as a requirement for graduation.
- Force every journalism student in your school to cover business. Invite business journalists to guest lecture on subjects like “reading an income statement” and “understanding SEC filings.” Don’t let anyone graduate who hasn’t produced at least five multimedia pieces that focus on the world of business, investments and/or personal finance.
- Distribute salary surveys whenever you can. Make sure your students know that new media pays more than old media.
It’s good advice, Paul, but — whew! Many journalism students balk at learning basic Excel!