(Re)defining multimedia journalism

I published a post on Medium.com 11 days ago. The title is (Re)defining multimedia journalism. I thought it would be interesting to publish it there, instead of here, on my own blog, and see what would happen.

Stats for (Re)defining multimedia journalism, at Medium.com, April 19

Medium has this nice graph with options to see how many people viewed my post, or how many people READ my post. (I don’t have that option in WordPress.) I also get to see how many people recommended my post (and who they are), and the percentage of readers out of viewers. 

I feel good that 992 people read my post, but not so good that only 37 percent who viewed it actually read it.

Using WordPress stats, I can discover that my most-viewed post of all time on this blog is How to shoot video interviews (20,573 views), but who knows how many people just clicked and closed it. Same issue with my most-viewed post in the past 365 days, 10 Rules for Visual Storytelling (3,187 views).

Will I get more reads (or more pageviews) in the long term by having published on Medium? I don’t know. In 10 days the number of pageviews on Medium had exceeded those of my most-viewed post for the past 30 days here, What journalism students need to learn now (1,294 views), and I have to assume more people have in fact read the Medium post.

(If you’re wondering about the big spike on Medium on April 14 — 727 views, 272 reads — that’s the day when someone at Medium added it to the Editor’s Picks collection.)

Oh, one more cool feature for publishing on Medium: I also get to see a list of referrers for each post I’ve made. As of today,  (Re)defining multimedia journalism has 890 from email, IM, and direct (the highest), and 757 from Twitter.

Only 181 referrers from Facebook.

Referrers from Medium itself are split into the mobile app (306) and Web (160), with separate breakouts for referrers coming from specific collections, such as Editor’s Picks, 40, and Changing Journalism, 37.


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