University of Florida | 31 October 2008

Public Relations Online: Wake-Up Call

Presenting Yourself Online

• Your resume: LinkedIn (free); here is a former student's resume
• Your domain name (e.g., mindymcadams.com): Google Apps ($10/year)
• Your Web site: Google Page Creator (free if you have a domain name)
• Your blog: WordPress.com (free); see RESOURCES at the bottom of this page
• Your shared bookmarks: del.icio.us (example: see my bookmarks tagged with both "travel" and "international"; see everyone's bookmarks tagged "scuba" AND "Florida")
• Your RSS feeds: Google Reader (what is RSS?)

You already have FREE Web space here at UF (only 20 MB): plaza.ufl.edu

Look at the personal blog of a p.r. student who landed a nice job: Brett Pohlman

"I graduated from Auburn University on August 9th and started my job as Social Media Coordinator at Schneider Associates [in Boston] on August 18th."

Tools for Creating Web Content

• HTML Dog
• Simple FTP Tutorial
• Free photo editor, similar to Photoshop: Gimpshop
• More tools

5 Wake-Up Calls for PR Professionals

• 10 of the Best Social Media Tools for PR Professionals
• Brands Enter the Blogosphere
• YouTube: The Secret Strategies Behind Many “Viral” Videos
• Twitter for Public Relations (a slideshow to teach you)
• Why is ‘blog’ still a four-letter word?

6 Quality Blogs About Doing PR

• Online Marketing Blog
• PR Blogger
• PR Squared
• Creativity in Public Relations (Hill & Knowlton)
• Web Strategy by Jeremiah Owyang
• Seth Godin's Blog

Online Journalism Courses at UF

• MMC 3260 (Carlson) Pre-req: MMC 2100
• JOU 4341 (McAdams) Pre-req: JOU 3101 Reporting
• MMC 4341 (McAdams) Pre-req: MMC 3260
• MMC 4946 (Carlson) Capstone: Ask Carlson for pre-reqs

Resources

Technorati Top 100 Blogs
You need to know what these are and what they are about. Their influence is huge.

Twitter in Plain English (video at YouTube)
See also RSS in Plain English and Social Bookmarking in Plain English and other videos from the clever and innovative folks at Common Craft.

Teaching Online Journalism
My blog about digital storytelling and how journalism is changing.

Tools Training for Journalists
Simple step-by-step instructions for starting a free blog at WordPress.com. And other goodness.

Journalists' Toolkit
Frequently updated list of free online tutorials and resources. How to shoot video, make slideshows, edit audio, and more.

Copyright © 2008 Mindy McAdams | University of Florida